With the Apple iPad rumoured to be launched in the UK on 24th April, complaints about the iPads ability to pick up wi-fi signals have been rife in the USA since the weekend.
Apple stores sold more than 300,000 iPads on the first day, but customers are complaining that their iPads are receiving little or no wi-fi signal. “I’m getting one or two bars on my iPad in rooms where my iPhone, iPod touch, Macbook Pros, Apple TV and Playstation all get full service,“ said Michael Arrington at TechCrunch.
American Computer experts have warned that without internet access ‘the iPad is DOA (dead on arrival)’.
Simon Middleton
However, British Brand Guru Simon Middleton believes that the strength of the Apple brand will steer the iPad through any teething problems.
“Notwithstanding the technical glitches reported by some of the first buyers, the Apple iPad will change the way we use computers,” said Mr Middleton, who has advised British Airways, Barclays, Aviva, Prêt A Manger and The Broads National Park on branding. “Apple needs to sort out these issues very, very quickly. They must remember that many of the first buyers will be purchasing almost as an act of faith. They will be, in the main, Apple fans already, and they trust that iPad will be the magical device promised by Steve Jobs. Apple cannot afford to let those people down.”
“But the fact remains, this is a culture-shifting device from one of the world’s most admired brands, and anyone dismissing it as ‘DOA’ is being very short sighted indeed.”
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