For the first time, customers will be able to instantly find out the true value of their old mobile phones and receive cash in-store at one of over 800 stores nationwide. The model of the old mobile is simply inputted into the ‘Trade-In Calculator’ operated by sales advisors, which instantly generates an exchangeable figure of up to £200, dependent on the model of the phone. This amount can then be directly redeemed by customers, or offset against the cost of the upgraded handset and contract. The mobile phone trade in service is also available online through The Carphone Warehouse site.

Being the first major high street retailer to offer such a scheme, The Carphone Warehouse can reveal that two million people in the UK are due a mobile phone upgrade, but are yet to take full advantage of receiving a new phone. Consequently, an astonishing £10,000,000 of potential cash is going unclaimed by customers – money that could make a noticeable difference to the bank balance amidst the current financial climate.

Utilising the ‘Trade-In Calculator’ takes the guesswork out of revealing how much an old handset could be worth. The service works by checking the value of every handset to make sure customers get as much as possible for their old phone. For instance, a high-end handset such as the Nokia Arte would equate to a huge £200 cashback, while more popular handsets from last year such as the Nokia N95 or Sony Ericsson K850i would still generate customers a valuable £115 and £45 respectively.

Andrew Harrison, UK CEO at The Carphone Warehouse said; “Customers are increasingly looking for the best deal when upgrading their mobile phone contract. It’s easy to forget the value of your old phone and many end up in drawers gathering dust. Our ‘Trade-In Calculator’ takes the guesswork out of the true value when trade in your old phone and gives an instant cash ‘thank you’ to loyal and new customers.”

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According to greenenergy.co.uk, about 95% of energy used by all mobile phone chargers is lost every year because they are left plugged in when not being used. Now, The Carphone Warehouse has announced it will be offering its customers an energy saving device to help reduce this amount.

The Eco charger is the only charger available on the High Street which shuts itself down as soon as it has charged the phone, or the mobile phone becomes disconnected. Its standby drain is therefore the lowest of all the eco-friendly chargers according to market tests carried out by Kondor, a claim which could save the UK approximately 217 million kWh of electricity per year – the equivalent to the annual energy consumption of almost 66,000 households.

Andrew Harrison, UK CEO at The Carphone Warehouse said; “Whilst looking for the cheapest deals, we’re also aware that our customers want more than just a product that works well. Increasingly, concern over global climate change is becoming top of everyone’s agenda, and that’s why I’m thrilled that we’re now able to offer a device that will not only will save our customers money, but help them to be energy efficient too.”

Priced at just £22.99, the Eco works exactly like a standard charger; plugging into the wall to charge a mobile phone. On the front is a button which can be pushed to turn the Eco on and that glows blue when operational. When the phone is fully charged or disconnected, the Eco switches off – making it up to 90% more efficient on standby than any own brand mains charger and 88% more efficient on standby than an Own Brand High Efficiency mains charger. So, now it’s possible to enjoy the full capacity of a mobile phone and look after the environment at the same time.

Customers can also get £10 off the Eco charger when bought with a handset at The Carphone Warehouse.

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An extensive range of handsets, laptops and accessories will be on offer from the Carphone Warehouse including the new Nokia N96. Updated from the N95, this slider phone boasts 16GB of memory, allowing plenty of space for multimedia applications, and a 5 megapixel camera.

Also available this Christmas is the Sony Ericsson C905 Inca, the latest handset to offer an eight mega pixel camera that features auto focus, face detection, red eye reduction and both a Xenon and photo flash. As well as the camera, this handset also has in built GPS, 2G of expandable memory and 3G capabilities.

The new Nokia 6600 Slide is also set to be a popular choice of handset this Christmas, offering a sleek look and the latest technology. This Nokia comes with music playing capabilities and a camera as well as the unique addition of a built in accelerometer, which allows users to do things like activate the time on the display or silence inbound calls simply by tapping on the phone twice.

The T-Mobile G1 is available from the Carphone Warehouse this festive season too, allowing users to do almost anything online such as viewing YouTube videos, search on Google, shop online or check e-mail. This handset comes pre-loaded with Google Maps, Google Mail, Google Talk and GPS and is updated automatically via the always-on internet connection.

Smartphones such as the Blackberry Bold and the Samsung Omnia are also available, offering users the chance to download videos and music, take high quality pictures and use applications to meet both business and leisure needs.

As well as the variety of handsets on offer from the Carphone Warehouse this Christmas, the mobile phone retailer also has a range of laptops and accessories available including the Webbook, a lightweight and portable laptop with a 10.2 inch screen that runs on either Linux or Windows XP and offering integrated Wi-Fi, web browser, 3 USB ports and 80GB of hard disk space. Bluetooth headsets utilising the latest technology and the brand new Flip video camcorders, which allow video footage to be uploaded almost instantly to the web, will also be on sale this Christmas.

A wide range gift ideas for technology aficionados is available at the Carphone Warehouse this Christmas with laptops, handsets, accessories and gadgets available to suit any needs.

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