The social network designed specifically for gamers, Raptr, has just announced that it has raised $15 million, which amounts to $2.50 for each member on its site. This places it in a good standing to escape the gravity of Facebook, setting a new standard as a successful niche social network site.
Raptr is not for the faint of heart gamer. It targets the hardcore addict. If it can continue in this direction it stands a good chance of becoming a conduit for marketing the cutting edge games to the hardest of hardcore gamers. Advertisers should take note.
Dennis “Thresh” Fong, a famous FPS pro gamer, is the head of the Mountain View company. His reputation is the main reason the company is so well respected in the gaming community.
According to the company the increase in new memberships is at 750,000, placing the total monthly established members at 5.5 million. Compare this to Raptr’s 1 million members back in mid-2010.
The other round of investment was raised by DAG Ventures. This includes Accel Partners and Tenaya Capital. There has been expansion into the mobile market as well, but the real goal is to make Raptr the global leader for the entire gaming community.
The $27 million Raptr has raised will be the source for additions to the community features. Members may chat, browse the Net from inside the game, share achievements, whether on Xbox360, the PC, or PlayStation3, and even more cool, have a glance at their friends’ games on their phones.
Raptr is a great tool for game publishers to reach their specific target audience with both games and ads. The biggest hurdle for new games is to get known as the gems they are. There are too many games to try them all, so gamers rely of word of mouth. Raptr provides exactly this in their community. 1UP, GamePro, and GameSpot are Raptr’s partners. They tap into anonymous data from Raptr to show off what is the hottest game.
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