The word is out that LG are planning to launch at this years CES a smartphone that is powered by Intel, which would make it the first device to feature the world famous microchip manufacturers latest inception; the Medfield chipset. Intel have made no secret over the past couple of months of their intentions towards the smartphone market, and that they intend to grab a hefty slice of the pie that is currently monopolized by ARM.
The first step in this plan was in their formation of a unit totally dedicated to tackling the valuable mobile market, then along came details of the Medfield chipset and look at their test device. Intel are rightly proud of the Medfield, their latest power efficient, system on a chip that has been specifically designed to be used within tablets and smartphones.
The unbranded device which uses Android as its OS is available to manufacturers who can then adapt the design to suit their own use. The report in the Korea Times has suggested that LG have done this, and will be using CES2012 to showcase their effort. If this comes to fruition, the Korean manufacturer will have produced the first Intel powered smartphone in the world.
Although the newspapers sources seem confident enough, representatives of LG say differently, and that it is more likely that the company will be promoting the ‘reference design’ hardware with financial support from Intel. This has been a longstanding successful strategy from Intel, whose Intel Inside Program offsets the costs of advertising as long as the manufacturers use the Intel logo, and it could work as well for mobile as it does for PC’s.
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