Earlier reports have already hinted at colour options for upcoming models of the Kindle, but the company still claims that the invention of a colour Kindle is still a long way away. The Kindle was the first attempt by Amazon to get into the hardware market, and it turned out to be a great leap given it has the largest share of the eBook market, is still a top selling device, and has helped Amazon launch a book revolution.
The question is that if Amazon could do it once, what is stopping them from trying to do it again. Many people including employees of Amazon are now asking that very question with rumours that product under wraps in the Amazon lab is not a Kindle but something that has similar aspects to the Kindle.
While it is known that a colour version of the Kindle is in the works in the lab, there is a rumour that Amazon may be working no other prototype gadgets as well.
Other sources believe that researchers in the lab are looking at gadgets that could sell well on the market with one source saying that the new product is a ‘means to an end.’ Thus, Amazon may be hard at work that would make getting content over the digital network much easier. Other rumours are that Amazon thought about creating a cell phone or a music player but decided the market is already too competitive for successful entry.
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