Pay as you go broadband (or PAYG) has been under-going massive growth across the UK in recent months – Tesco reported in August 2009 that it has seen a 70% growth in the number of pay as you go mobile broadband sales. Tesco has seen increased sales all across its stock of mobile broadband dongles from the major UK mobile providers; this includes Orange, o2, Vodafone, T-mobile and Three.
All the mobile operators have seen increases in broadband sales and have reacted quickly to the public’s desire to switch from broadband contracts to pay as you go broadband options. If you view the chart (see below) of broadband trends (provided by Google) you can clearly see that where the search for home broadband has remained relatively flat through time, the number of searches for pay as you go broadband has been growing in popularity since 2006 whereas pay as you go mobile broadband has increased massively since the beginning of 2008.
If you are interested in finding out more about pay as you go broadband then visit the PAYG broadband website. It is focused on PAYG broadband advice, news and products.
But why has there been such a surge in PAYG broadband? It is difficult to tell exactly but there could be a number of contributing factors. Here is a few possible ones:
The credit crunch – people are reviewing their fixed out-goings and looking for ways to minimise all but essential repeated, monthly costs.
Increase in mobile phones – having a land-line phone connection is no longer seen as a necessity, more an expensive hindrance that home broadband user require.
Flexibility of workplace – where you are in business, a student or just looking to get away from the office, mobile broadband offers you the freedom to work from anywhere. And a pay as you go deal offers you the freedom from an expensive mobile contract.
It looks like PAYG is not only growing quickly but likely to be popular for some time yet.
Popularity: 2% [?]
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Great to see that this article has made it onto the front page of Google. Pay as you go broadband is continuing to surge – and becoming a major connection method to broadband internet in the UK. The growth at the end of the summer wasn’t just a blip, pay as you go mobile broadband will continue to be a big seller well upto Christmas and beyond.