Review site Retrevo decided to release survey results in the wake of the New York City Greener Gadgets conference about how consumer’s purchasing habits are influenced by green factors. To not too many people’s surprise, the answer is not very much, but there is still a glint of hope underneath the results.
A gadget can rank as ‘green’ if there has been a substantial effort during its production and supply chain to keep its environmental footprint down to a minimum. Some of the factors that are measured for impact that are included in the process are waste production, energy consumption, the toxicity of the materials used in production, energy consumption, and how well its components can be recycled.
According to the Retrevo survey, 42% reported that they do not feel guilty if they purchase a product that is not green because they do not care in the first place. Another 16% said that they do not care due to the fact that they are more concerned with the price of the gadget.
In terms of how many consumers pay attention to certifications that products are green, 35% of those surveyed under the age of 25 answered yes and 55% of those over the age of 25 said yes.
The survey also asked respondents if they are aware of how to buy a green product out of which 40% said yes but do not usually bother, 21% said no but are interested in learning and a final 18% said no and that they have no interest in learning.
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