British entrepreneur James Dyson has created a new fan called the Dyson Air Multiplier fan that draws air in through its cylinder base and forces it back out via a ring. Since the fan does not have blades it make appears as if the air is simply magically appearing.
The reception of the fan is huge as it has already run out of stock at the warehouse of the company and it is thought that Dyson has responded by doubling volumes of production at its Malaysian factory.
The gadget was launched in 2009 but it only hit high street shops last year.
The time of its launch, he said that the fan would be able to capture consumers’ imaginations across Britain even though it cost over ten times more than the average fan which weighs in at about £18. Judging by the retail demand, he was right and due to the fact that the weather has hit a warm spell, even at £199 the fan is flying off the shelves.
A third of all the fans sold in John Lewis department stores were Dyson fans with Marks & Spencer also reporting that they have watched sales increase by four last week.
Buyer for John Lewis, Paul Martin, stated that fan sales have increased by 177% over the year with the Dyson model leading the way. He continued to explain that while it is much more expensive than normal desktop fans, customers love the way it looks and considers it an investment.
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