Apple has refused to allow their iPhones to be part of the first UK ranking scheme for mobiles. The scheme assigns mobile phones a ranking between zero and five based on their affect on the environment during manufacturing and production.
O2 is responsible for launching the new rating system and many major mobile manufacturers including Samsung, Sony Ericsson, and Nokia have agreed to take part. According to O2, 93% of the mobiles available on the open market fall under coverage.
Each mobile is assigned a value based on the impact of their raw materials on the environment, packaging, their long term potential, the manufacturing process, their potential to recycle, and energy efficiency.
A spokeswoman for Apple declined to explain why the company will not participate in the new labelling scheme, but did mention that the company reported its environmental aspects online.
Other leading mobile manufacturers such as Nokia also publish reports online about their environmental factors and have still agreed to take place in the ranking scheme.
Next year, RIM, which produces the BlackBerry has also agreed to join into the scheme.
IT Sector analyst for Greenpeace International, Gary Cook, stated that transparency has also been a key issue for any consumer electronic company because they often believe that too much information will tip off their competitors. He added that Apple is also known to lag behind other companies in transparency but added that lately they have taken steps to take toxic chemicals out of their products.
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