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Its true, men don’t read gadget instructions

Wed, Nov 11, 2009

News

A gadget helpline has stated that men and women approach technology problems in a different manner according to statistics compiled by the organization about its callers.

According to the service, Gadget Helpline, 24% of its female callers did not read through the instruction manual before calling, while a whopping 64% of male callers skipped the manual before making a help call.

Out of those who called, 12% of the males only needed aid turning on or connecting their appliance while only 7% of females did.

The figures were compiled from 75,000 calls to Gadget Helpline in between the dates of September 25th an October 23rd of this year.

Overall, about 120,000 people subscribe to the UK helpline, most of who are older than the age of 35, while the average age of a worker for the helpline is 21.

Women spent 32% longer on the phone than their male counterparts, but two thirds of the helpline staff stated they still preferred to speak to a female customer over a male.

Joanna Bawa a psychologist and the editor of Usability News website stated that there is a lot of evidence that supports a gender divide when it comes to technology, although a lot of the information is open to interpretation.

According to the founder of Gadget Helpline, Crispin Thomas, the busiest time of the year for the helpline is on Monday mornings and Boxing Day.

He also stated that a great deal of the questions concern how to get gadgets to communicate with each other.

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This post was written by:

Alan - who has written 23 posts on Gizmophobe Technology & Gaming.


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